We’ve Been There
Wendy Conklin & Sara McDaniel have both independently built and scaled their creative businesses.
Without the same resources available these days, these businesses were built using trial and error, learning from our mistakes, and lots of testing to determine our unique paths to our dreams.
We know what it’s like to feel overwhelmed, unsure of the next best step, overcoming our fears, imposter syndrome, and scarcity thinking to build thriving businesses where we get to serve our audience and live out our biggest dreams.
Tailored Solutions for Creatives
So many business resources out there are built for left-brain thinkers rather than us right-brained creative, artistic, storytellers.
The “power through” at all-costs mentality of business-as-usual doesn’t align with our most functional need to lose ourselves in our creative work.
You don’t have to become two separate people to build a thriving business. You need guidance developed with the creative soul in mind.
Our offers are made for creatives by creatives, so you can feel whole in your business.
One Step at a Time Approach
We believe in building your business one step at a time. Our boutique offers single-focused solutions via our mini-course model, taking you through the completion of one single, yet highly impactful, step at a time as you build your business.
This approach has helped us focus and grow faster than trying to dabble in all things at once.
Give what you’re building at the moment your utmost attention rather than treating every component of your growing business with the same level of urgency every day.
Choose the solution that is best for you, right now.
Wendy Conklin is a former teacher and a Maker who leveraged social media and a keen aptitude for business to build her chair empire.
Her unique style and "anyone can do it" approach to creativity helped scale her chair reupholstery business with online programming and highly engaged online communities, tripling her revenue in less than a year.
Sara McDaniel is an influential real estate investor and content creator who has integrated multiple talents into a lifestyle brand through social media sales, sponsorships, and partnerships.
Her creative skill set and drive to succeed allowed her to retire from W2 employment at only 41 years old in order to build the life of her dreams.
As creatives, we absolutely cannot dismiss the value of play in our daily lives; this is what keeps it all worth doing. We feel so strongly about this that it's the first value we named.
Our goal is to inspire you. Inspiration is what drives us to create, and it's contagious. So when you're inspired, you inspire others.
The magic really happens in all creative businesses when you truly lean into your niche; this is where traditional business models get it right, and we'll show you what this means for your creative business.
Foundational business knowledge is necessary to grow your creative enterprise; this includes understanding how to build and grow and knowing when to outsource or build a team.